Making the Abstract Concrete (Principle 4)

Intro
- Visual thinking is an integral aspect of cognition and the visualizing of abstract concepts.
- Graphic depictions of data and concepts create new ways of seeing things and new ways to approach problems.
- Diagrams, charts and graphs allow use to concretize abstract ideas and concepts.

How Abstract Graphics Work

- Abstract graphics enhance the credibility of a message.
- Each element has a one-to-one correspondence with what it represents.
- Users should only walk away with the same meaning
- Abstract graphs provide a concrete reference for understanding difficult content and facilitate analysis and problem solving
- They can also serve as vehicles for artistic progression when used to display information about science, politics and social statements.

The Cognitive Aspect

- Space conveys meaning
- Abstract graphics are often superior to verbal descriptions
- Abstract graphics allow simultaneously understanding rather than sequential. This helps alleviating part of our mental load.

Applying The Principle

- “The key purpose of nonrepresentational graphics is to create a visual portrayal that extends the viewer’s ability to see, think and know.”
- Designers can create automatic processing in early vision. This helps people rely on their visual perception rather than their working memory.
- Be consistent so that you do not confuse the audience

Big Picture Views

- Diagrams are typically composed of a system’s elements and their interrelationships.
- Not all diagrams are spatially correct. Designers have to make them seems correct without being able to draw things to scale.
- Arrows are important. They can connect elements, guide through compositions and indicate relationships.

Data Displays

- Data displays, such as graphs, visually communicate hidden quantitative information is data sets that would otherwise be difficult to understand.
- Viewers can get an initial understanding of the information in the graph through spatial and size relationships.
- Data displays provide shortcuts to the most important parts of the message. This aids visual processing.

Visualization of Information

- “Information visualizations represent and make accessible the structure and intricate relationships found in large sets of data.”
- “Visualization allows the perception of emergent properties that were not anticipated.”
- To gain insight from visual information we must explore, rearrange and reconstruct.
- Make sure that the visual information complements humans ability to read patterns.

More Than Geography

- Maps allow us to see and imagine the impossible. Like the scale of earth or the solar system.
- Maps should communicate only what features are important to the purpose of the map.
- Maps are informative on several levels:
- One Level: feature info- symbols, icons & text
- Second Level: structural information- distance & spatial relationships.
- Third Level: mental projections- viewer created additions to the map  

Snapshot of Time

- “Representations of time help us understand relationships and make connections between temporal events.”

Conclusion

By making the abstract concrete we are able to facilitate an understanding of complex concepts. Time, math, numbers, scale of the earth and political issues can be understood much easier when reframing this complex data.