AIGA SL Design Week- Design Thinking Lecture

Here is a shot of Jay Wilkinson showing off his design business model.

Here are some words of wisdom from the lecture:

"Creativity is not limited to creative industry."

"Integrate simple novelties into your product as a way of generating interest."

"Designers are fortunate because we can make things look real even if they are not. We can utilized design artifacts to show off our ideas to investors."